This is my first experience with Chugen. Chugen (also called Ochugen) was originally a day that people gave gifts to the ancestral spirits. Shopping at Iwataya was amazing, there was one huge area dedicated to picking out gifts and a waiting area for sending them out. We sent the gift of… fish eggs! I took this picture with my camera phone. I didn’t think of taking a picture of the entire store, doh. The first picture were the choices we used, the 2nd picture are the eggs and fish stuffed with eggs.