Business Lesson 3 of 7: Sample Business Plan

This is a part 3 of a 7 part series about how to start your own bar, restaurant, or nightclub business in Japan.

Lesson 3 of 7: Bar, Restaurant, Nightclub – Sample Business Plan

During Lesson 3, I’ll cover the following topics:

  • Importance of a Business Plan
  • Finding Resources to Help Build Your Business Plan
  • Sample Restaurant Business Plan Outline
  • Importance of a Business Plan

Every good business must begin with a well researched and thought out business plan. Beginning your new business is just much like beginning an adventurous journey. A business plan is the road map used to get you where you’re going.

Any experienced traveler will tell you that without an accurate road map, you can easily become lost – and becoming lost in an unfamiliar place is especially unsettling.

Finding Resources to Help Build Your Business Plan

When writing your business plan, it is highly advisable to seek the guidance of trusted local Japanese resources.
First, it’s likely that most of the people you will want to speak with about starting and funding your restaurant will not speak English, so if you do not speak Japanese, having an interpreter as a general guide will be invaluable.

Next, identify people in various professions who can help you research the information you’ll need for your business plan. For you, opening a restaurant, valuable resources might include: a real estate agent (to help you with statistics and location choices), a business planning expert, and other restaurant and bar owners.

Sample Restaurant Business Plan Outline

Here is a sample outline that you can follow to create a business plan for opening a restaurant in Japan. You do not need to follow this example exactly, but it is advisable to cover all of these items in your business plan.

I. Executive Summary
II. Company Summary

A. Name and address
B. Store description (grade levels, certifications granted, etc.)
C. Ownership
D. Target Customer
E. Mission Statement
F. Keys to Success
III. Services
A. Prices and Profitability
IV. Market Analysis Summary
A. Market Segmentation
B. Market Analysis
C. Market Segmentation
D. Target Market Segment Strategy
1. Market Needs
2. Market Trends
3. Market Growth
4. Industry Analysis
5. Main Competitors
V. Strategy and Implementation Summary
A. Competitive Edge
1. Main Competitors
B. Marketing Strategy
1. Marketing Program
2. Sales Strategy
3. Pricing Strategy
C. Sales Strategy
1. Sales Forecast
2. Milestones
VI. Web Plan Summary
VII. Management Summary
A. Management Team
B. Personnel Plan
VII. Financial Plan
A. Assumptions
B. Break-even Analysis
C. Projected Profit and Loss
D. Projected Cash Flow
E. Projected Balance Sheet
F. Exit Strategy
VIII. Sample Menus

Stay tuned for Lesson 4! (now live – Opening Successfully and Finding Your First Customers)

Here are some books worth reading about opening a bar, restaurant, or nightclub.


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