Japan Still Leads The Way in Digital Watches

Japan is still the world’s top manufacturer of digital watches according to recent worldwide sales figures – with Casio watches leading the way not only in style and design but also by keeping ahead of the competition and regularly introducing new models with more options and more advanced features.

Casio watches have a global appeal due to many successful advertising campaigns involving a host of stars from the world of sports, entertainment and music. Recent advertising campaigns have included Keysha, Asher Roth, Pixie Lott and Formula 1 racing driver Sebastial Vettel.

By consistently producing watches of great appeal such as the Baby-G, G-Shock and Edifice ranges and then marketing those models to appeal to the younger and fashion conscious generation, Casio have gone from strength to strength over the last decade and have increased popularity worldwide year on year, remaining as the most sought after brand of digital watches.

By increasing their options over several ranges to include a mix of styles and colours for each range Casio watches cater for all age ranges and genres – from trendy teens to gadget savvy men.

Built in the tradition of Japanese manufacturing, the success of Casio watches is built upon reliability, durability and functionality.


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