Today Reuters reported that Walt Disney Co. (the #2 U.S. entertainment company followed by Time Warner who is #1) is getting into mobile phone business in Japan in the spring of 2008. Disney plans on using the network of Japan’s #3 cell phone company, Softbank. The two companies will develop cell phones together and Disney aims to get about 1 million users by targeting families with an offer of handsets and downloads featuring Disney characters. I’m sure it’ll be a hit with the kids. Launching cell phone services in Japan requires a huge initial investment and can cost around one trillion yen (or 8.7 billion U.S. dollars) to build a network of base stations according to TopNews.
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