This is my first experience with Chugen. Chugen (also called Ochugen) was originally a day that people gave gifts to the ancestral spirits. Shopping at Iwataya was amazing, there was one huge area dedicated to picking out gifts and a waiting area for sending them out. We sent the gift of… fish eggs! I took this picture with my camera phone. I didn’t think of taking a picture of the entire store, doh. The first picture were the choices we used, the 2nd picture are the eggs and fish stuffed with eggs.
By the way, these are pickled and flavored with chili.