The Feeling You Get During Your First Tokyo Trip

There is no doubt that Tokyo is a magical place. It buzzes as if there’s electricity flowing through the air. Everyone moves at hyper speed, and you feel like you’re frozen in time. Everyone experiences Tokyo differently for their first trip (First Time Guide to Tokyo). But everyone undoubtedly feels magic in the air. An…

Spotify Asia

Spotify Launches in Japan – Will It Be Successful?

Good news for streaming music lovers! Spotify (press release) has launched in Japan on September 29, 2016 after having an office in Tokyo for 18 months! Just like other markets, users can choose if they want to use the free version or the paid subscription version with no ads. The paid version starts out at…

Skinny Japanese Girls Stop Dieting

Extreme diets used to be a trend. Being healthy is now a trend. With the ratio of underweight women in their 20s falling below 20 percent for the first time in 20 years, health and fashion experts are looking at whether this means the desire to be thin has been replaced by the quest to…

Japanese Minimalists

Fumio Sasaki’s one-room Tokyo apartment is so stark friends liken it to an interrogation room. He owns three shirts, four pairs of trousers, four pairs of socks and a meager scattering of various other items. The 36-year-old editor has made a conscious lifestyle choice, joining a growing number of Japanese deciding that less is more….

Must See: Japanese Netflix Original “Underwear”

Underwear tells the story of Mayuko Tokito, a young woman who grew up in the countryside on Japan’s Northernmost island of Hokkaido. The other central character in the series is Emotion’s Founder and President, Mayumi Nanjo, who is clearly modeled after American Vogue Editor, Anna Wintour, in both appearance and reputed character. Roughly once an…